Live longer with Vitality insurance
Get covered. Get healthier. And get this – you could live up to 5 years longer when you get active with Vitality1
Join over 1.7 million Vitality UK members
What cover do you need?
Our award-winning cover can help you live a healthier, longer life.
Life insurance
Pays out to your loved ones if you die or become terminally ill
How can Vitality help you live longer?
Our life insurance doesn’t just pay out when you’re gone. We also give you all the tools you need to enjoy a healthier, longer life while you're here. Up to five years longer1, when you get active with Vitality.
So if you're curious about how we help our members live longer...
1 Based on members who move from 0 to 21+ activity points a week throughout their lifetime, applied to standard UK mortality rates.
Get rewarded with Vitality
Our health and life cover comes with great rewards that help you stay healthy. Because we want you to feel your best.
You get:
- Tools to understand your health. So you can Identify risks early and get tips to improve.
- Discounts at top brands - like on a gym membership and fitness trackers - to help you get healthy.
- Rewards for staying active. Like monthly cinema tickets and weekly Caffè Nero drinks.
Looking for something else?
Explore more of our award-winning cover.
Serious illness cover
Get a payout if you’re diagnosed with a serious illness, like cancer.
Income protection
Get a monthly income if you get sick or injured and can't work.
Business health insurance
Enjoy the benefits of private healthcare if you’re self-employed or have a small business.
See why people rate us
There's lots of great reasons to choose Vitality:
Award-winning cover
Our health and life cover has over 10 years of 5 star Defaqto ratings.
Peace of mind
We paid out for 99.7% of life cover claims in 20232, so you know you can count on us when you need to
Great value for money
Our members saved more than 25% of their health premiums through our rewards in 20223
Experts at insurance
We've been at it for over 30 years. And we're an industry leader when it comes to health and life insurance.
2Vitality Life Claims and Benefits report 2024
3Vitality Health Claims insight report 2022
Check out our other features and services
Staying healthy
See how our rewards can help you live a healthy, happy life.
Claims and support
Get helping managing your plan if you're already a Vitality member.
