About us
Moving forward with Vitality.
Who we are
Here at Vitality UK, we’re all about keeping you healthy and happy. That’s why we offer health insurance and life insurance that reward you for making positive lifestyle choices.
As an organisation, we have an unshakeable core purpose running through everything we do: To make people healthier and to enhance and protect their lives.
It’s a uniquely positive way to offer financial services. One where helping you stay in good physical and mental health matters to us as much as keeping you and your loved ones safe.
How we're transforming insurance
We call this Shared Value Insurance.
Healthier people. Healthier planet
Our belief in Shared Value applies equally to our efforts to help create a more sustainable future. That’s why we and our parent group Discovery are committed to:
- Being carbon neutral by 2025.
- Reaching Net Zero by 2050 or earlier.
- Incentivising one billion healthy activities a year by 2030
The key to what we do
The programme is scientifically designed to encourage and reward people for having good lifestyle habits – being active, eating healthily and maintaining good mental health.
A programme proven to work
As a result, research shows that our members:
- increase their physical activity by 22% on average, after just one year.1
- who get active 5 times a week are 29% less likely to be hospitalised.2
- enjoy a greater life expectancy of around 1.8 years too.2
On top of the health benefits, our members can also enjoy other rewards. For example, in 2022, we gave over £100 million in rewards and lower premiums to members as a result of rewards from the Vitality Programme.2
Protecting people worldwide
Our parent company is Discovery Limited, the multinational financial services organisation.
We currently operate in 40 markets, protecting over 30 million lives worldwide.
A thought leader in behaviour change
Its work focuses on how to create healthier, more productive workforces; and more generally, how to help people live more years in good health.
"Make people healthier and to enhance and protect their lives
"At Vitality, our core purpose - to make people healthier and to enhance and protect their lives - is at the heart of everything we do as an organisation. And it is more relevant now than ever before."
Neville Koopowitz, CEO of Vitality UK.
Ready to get an insurance quote?
Looking for health insurance?
Call us on 0330 678 3326. Award-winning health insurance from as little as £1.45 per day*
Looking for life insurance?
Call us on 0330 678 3328. Award-winning cover and rewards from £5 a month**.
Lines open:
Monday to Thursday 9am-8pm, Friday 9am-6pm, Saturday 10am-2pm
Sunday and bank holidays: Closed
*Price is based on a 35-year-old living in Peterborough, plan starting 01.02.2024, with Consultant Select hospital option, Full Medical Underwriting, plan excess of £250, and £500 Out-patient benefit. Includes Insurance Premium Tax
**Charged on a monthly basis
Call charge information
Where to next?
Sources
2 Vitality data 2023