Vitality Logo

Our Awards 

Take a look at the latest awards we've won at Vitality for our service, products and customer experience. 

At Vitality, we take pride in everything we do 

We could be speaking to a customer in our call centres or designing a new type of cover. Either way, we make sure we offer the best possible service and products for our customers. And we’ve won a range of awards for our health insurance and life insurance plans to prove it too.

Our most recent awards

Badge-Gold HR
2024

Best Customer Experience Redesign

European Contact Centre & Customer Service 

Badge-Bronze HR 2024
2024

Best Customer Service in Europe 

European Contact Centre & Customer Service 

Best insurer for protecting a mortgaged client
2024

Best Insurer For Protecting A Mortgaged Client

Protection Guru Awards

5 Star 2023_PMI_Defaqto-final
2023

Private Medical Insurance 

Moneyfacts Awards 

Scottish Mortgage Awards
2022

Protection Provider of the year 

Scottish Mortgage Awards 

FT Adviser award
2021

Winner- Protection & Pension providers

FT Adviser Service Awards

FT adviser most improved
2021

Most Improved - Protection & Pension providers

FT Adviser Service Awards

Customer experience award
2021

Customer Experience (CX) team of the year  

UK Customer Experience Awards

Insurance Times Tech and Innovation Awards
2021

Investor/Corporate Innovator of the year 

Insurance Times Tech and Innovation Awards

Scottish Mortgage Awards Protection Provider of the year 2021
2021

Protection Provider of the year 

Scottish Mortgage Awards 

Best mortgage protection provider
2021

Best Mortgage Protection Provider 

Mortgage Strategy Awards 

Moneyfacts logo
2013-2021

Best Private Medical Insurance Provider 

MoneyFacts Awards 

Moneyfact logo
2020-2021

Best Critical Illness Cover Provider

MoneyFacts Awards 

COVER excellence awards logo
2021

Outstanding Individual Health Insurance 

Cover Excellence Awards 

COVER excellence awards logo
2021

Outstanding Promotion of Protection 

Cover Excellence Awards 

COVER Collaboration Award logo
2021

Outstanding Collaboration of the year 

Insurance Times Tech and Innovation Awards 

AKG Award Logo
2021

VitalityHealth -  Financial Strength  

AKG Financial Strength Awards 

AKG Award logo
2021

VitalityLife -  Financial Strength  

AKG Financial Strength Awards 

red and gold logo for British insurance awards
2020

Customer Care Award Winner- Vitality Nurses

The British Insurance Award 

European Contact Centre and Customer Service Awards 2020 logo
2020

Gold Award, Responding in a Crisis - Supporting Customers 

European Contact Centre & Customer Service 

Health Insurance Award Logo
2020

Best Individual Protection Provider

Health Insurance Awards 

Health Insurance Awards Logo
2020

Best Marketing & Sales Support for Advisers 

Health Insurance Awards 

Moneyfacts logo
2020

Best Critical Illness Cover Provider

MoneyFacts Awards 

UK CX Awards logo
2020

Overall Winners

UK Customer Experience Awards

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Sixteen years of 5 Star ratings from Defaqto 

  • Defaqto 5 Star 2006 - 2021 – Critical Illness Cover
  • Defaqto 5 Star 2009 - 2023 – Income Protection
  • Defaqto 5 Star 2012 - 2021 – Individual PMI
  • Defaqto 5 Star 2012 - 2023 – Group PMI
  • Looking for health or life insurance?

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    Health insurance 

    Award-winning health insurance from as little as £1.45 per day*

    spot-illustrations-rgb_life

    Life insurance

    Award-winning cover and rewards from £5 a month*

     *Price is based on a 35-year-old living in Peterborough, plan starting 01.02.2024, with Consultant Select hospital option, Full Medical Underwriting, plan excess of £250 and £500 Out-patient benefit. Includes Insurance Premium Tax (IPT)
    ** Calls to '03' numbers cost no more than a national rate call to a 01 or 02 number, whether from a mobile or a landline. If you get inclusive free calls to local rate numbers with your landline or mobile tariff, calls to '03' numbers will be included