Our awards
At Vitality, we take pride in everything we do
We could be speaking to a customer in our call centres or designing a new type of cover. Either way, we make sure we offer the best possible service and products for our customers. And we’ve won a range of awards for our health insurance and life insurance plans to prove it too.Our most recent awards
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Protection Guru Awards
![Best insurer for protecting a mortgaged client]()
Best insurer for protection a mortgaged client - 2024
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MoneyFacts Awards
![5 Star 2023_PMI_Defaqto-final]()
Private Medical Insurance - 2023
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Scottish Mortgage Awards
![Scottish Mortgage Awards]()
Protection Provider of the Year 2022
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FT Adviser Service Awards
![Ft adviser pensions]()
Winner - Protection & Pension Providers - 2021
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FT Adviser Service Awards
![FT adviser most improved]()
Most Improved - Protection & Pension Providers - 2021
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UK Customer Experience Awards
![Customer experience award]()
Customer Experience (CX) team of the year - 2021
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Insurance Times Tech and Innovation Awards
![Insurance Times Tech and Innovation Awards]()
Investor/Corporate Innovator Of The Year - 2021
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Scottish Mortgage Awards
![Scottish Mortgage Awards Protection Provider of the year 2021]()
Protection Provider Of The Year - 2021
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Mortgage Strategy Awards
![Best mortgage protection provider]()
Best Mortgage Protection Provider - 2021
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MoneyFacts Awards
![MoneyFacts Awards logo - Winner Best Private Medical Insurance Provider]()
Best Private Medical Insurance Provider - 2013-2021
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MoneyFacts Awards
![Moneyfacts logo]()
Best Critical Illness Cover Provider - 2020-2021
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Cover Excellence Awards
![COVER excellence awards logo]()
Outstanding Individual Health Insurance - 2021
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Cover Excellence Awards
![COVER excellence awards logo]()
Outstanding Promotion of Protection - 2021
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Insurance Times Tech and Innovation Awards
![COVER Collaboration Award logo]()
Outstanding Collaboration of the Year - VitalityHealth and Peppy Menopause Support - 2021
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AKG Financial Strength Awards
![AKG Award Logo]()
VitalityHealth - Financial Strength Rated B+, Very Strong, 2021
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AKG Financial Strength Awards
![AKG Award logo]()
VitalityLife - Financial Strength Rated B+, Very Strong, 2021
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The British Insurance Award
![red and gold logo for British insurance awards]()
Customer Care Award Winners - Vitality Nurses, 2020
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European Contact Centre and Customer Service Awards
![European Contact Centre and Customer Service Awards 2020 logo]()
Gold Award, Responding in a Crisis - Supporting Customers (Insurance and Financial Services), 2020
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Health Insurance Awards
![Health Insurance Award Logo]()
Best Individual Protection Provider, 2020
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Health Insurance Awards
![Health Insurance Awards Logo]()
Best Marketing & Sales Support for Advisers, 2020
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MoneyFacts Awards
![MoneyFacts Award logo]()
Best Critical Illness Cover Provider, 2020
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UK Customer Experience Awards
![UK CX Awards Logo]()
Overall Winners, 2020
Sixteen years of 5 Star ratings from Defaqto
- Defaqto 5 Star 2006 - 2021 – Critical Illness Cover
- Defaqto 5 Star 2009 - 2023 – Income Protection
- Defaqto 5 Star 2012 - 2021 – Individual PMI
- Defaqto 5 Star 2012 - 2023 – Group PMI
Looking for health insurance?
Call us on 0330 678 3326
Award-winning health insurance from as little as £1.45 per day*
Lines open:Monday to Thursday 9am-8pm, Friday 9am-6pm, Saturday 10am-2pm
Sunday and bank holidays: Closed
Get a health quote
Looking for life insurance?
Call us on 0330 678 3328
Award-winning cover and rewards from £5 a month**.
Lines open:Monday to Thursday: 9am - 8pm, Friday 9am-6pm, Saturday 10am-2pm
Sunday and bank holidays: Closed
Get a life quote
Calls to ‘03’ numbers cost no more than a national rate call to an 01 or 02 number, whether from a mobile or landline. If you get inclusive free calls to local rate numbers with your landline or mobile tariff, calls to ‘03’ numbers will be included.