Our Awards
Take a look at the latest awards we've won at Vitality for our service, products and customer experience.
At Vitality, we take pride in everything we do
Our most recent awards
![Badge-Gold HR](https://www.vitality.co.uk/media-online/advisers/images/badge-gold-hr.jpg?h=1181&w=1181&la=en&hash=8FBB970F8BC3FD3B71D3636C041953C1)
Best Customer Experience Redesign
European Contact Centre & Customer Service
![Badge-Bronze HR 2024](https://www.vitality.co.uk/media-online/advisers/images/badge-bronze-hr-2024.jpg?h=1181&w=1181&la=en&hash=61B7E2C459DD1529B03DDB8A340BDF22)
Best Customer Service in Europe
European Contact Centre & Customer Service
![Best insurer for protecting a mortgaged client](https://www.vitality.co.uk/media-online/best-insurer-for-protecting-a-mortgaged-client.jpg?h=1080&w=1920&la=en&hash=4CAD451ADAB714AE8850BAFFE8316705)
Best Insurer For Protecting A Mortgaged Client
Protection Guru Awards
![5 Star 2023_PMI_Defaqto-final](https://www.vitality.co.uk/media-online/advisers/images/logos/awards/5-star-2023_pmi_defaqto-final.png?h=500&w=529&la=en&hash=5CBF0AB9EB03D6FC78B90AFEB33D98E6)
Private Medical Insurance
Moneyfacts Awards
![Scottish Mortgage Awards](https://www.vitality.co.uk/media-online/presales/images/logos/awards/sma.jpg?h=674&w=1792&la=en&hash=FCDC265EAA6C80871263B04A219E0A90)
Protection Provider of the year
Scottish Mortgage Awards
![FT Adviser award](https://www.vitality.co.uk/media-online/advisers/images/logos/awards/fta-fasa-2021-winner-logos_5starwinnerv2.jpg?h=1181&w=945&la=en&hash=DCE8AA9B25228D9B973367907BFE21B0)
Winner- Protection & Pension providers
FT Adviser Service Awards
![FT adviser most improved](https://www.vitality.co.uk/media-online/advisers/images/logos/awards/fasa-logo_vitality_most-improved.jpg?h=283&w=227&la=en&hash=76D5F982A5C7BC9F02F971C8D21EB45A)
Most Improved - Protection & Pension providers
FT Adviser Service Awards
![Customer experience award](https://www.vitality.co.uk/media-online/advisers/images/logos/awards/cxa21-gold-1080x1080.jpg?h=250&w=250&la=en&hash=72FC96D1B4EA006331F402A94B283EC6)
Customer Experience (CX) team of the year
UK Customer Experience Awards
![Insurance Times Tech and Innovation Awards](https://www.vitality.co.uk/media-online/advisers/images/logos/awards/insurance-times-tech-and-innovation-awards.jpg?h=400&w=400&la=en&hash=28437A8C2D9C8E78F467F32D3ACCF5EA)
Investor/Corporate Innovator of the year
Insurance Times Tech and Innovation Awards
![Scottish Mortgage Awards Protection Provider of the year 2021](https://www.vitality.co.uk/media-online/advisers/images/logos/awards/sma-winners-2021---protection-provider-of-the-year.jpg?h=800&w=800&la=en&hash=D7C132A75D3A661BE5E148F8319AAD84)
Protection Provider of the year
Scottish Mortgage Awards
![Best mortgage protection provider](https://www.vitality.co.uk/media-online/advisers/images/logos/awards/best-mortgage-protection-provider-logo.jpg?h=1400&w=2250&la=en&hash=6A2E991E521059C002A5DAB0DD013AA6)
Best Mortgage Protection Provider
Mortgage Strategy Awards
![Moneyfacts logo](https://www.vitality.co.uk/media-online/advisers/images/logos/awards/moneyfacts-best-pmi-20132021.jpg?h=2139&w=2339&la=en&hash=D7EFDC13DAAAA21482285B28168CCC44)
Best Private Medical Insurance Provider
MoneyFacts Awards
![Moneyfact logo](https://www.vitality.co.uk/media-online/d2c/defaqto-logos/moneyfacts-2020-and-2021-best-cic.jpg?h=2030&w=2347&la=en&hash=B6F9EB74734CDA878ED06F1317162962)
Best Critical Illness Cover Provider
MoneyFacts Awards
![COVER excellence awards logo](https://www.vitality.co.uk/media-online/advisers/images/logos/awards/covea21-logo-winner_outstanding_individual_-health_insurance.jpg?h=451&w=512&la=en&hash=BBA98B7BCD05DCDA14657EF2E5994C01)
Outstanding Individual Health Insurance
Cover Excellence Awards
![COVER excellence awards logo](https://www.vitality.co.uk/media-online/advisers/images/logos/awards/covea21-logo-winner_outstanding_-promotion_of_protection.jpg?h=451&w=512&la=en&hash=36451970182C47A454B85EBD659D93C0)
Outstanding Promotion of Protection
Cover Excellence Awards
![COVER Collaboration Award logo](https://www.vitality.co.uk/media-online/advisers/images/logos/awards/cover-collaboration-award.jpg?h=1501&w=1667&la=en&hash=F1B06D4C28898847706A1E82B739406E)
Outstanding Collaboration of the year
Insurance Times Tech and Innovation Awards
![AKG Award Logo](https://www.vitality.co.uk/media-online/advisers/images/logos/awards/akg-health.png?h=300&w=400&la=en&hash=6A2CA9398AC7D421150036E5DD16A9B1)
VitalityHealth - Financial Strength
AKG Financial Strength Awards
![AKG Award logo](https://www.vitality.co.uk/media-online/advisers/images/logos/awards/akg-life.png?h=300&w=400&la=en&hash=C098C0FE298863260E9B9E5CFCBC409D)
VitalityLife - Financial Strength
AKG Financial Strength Awards
![red and gold logo for British insurance awards](https://www.vitality.co.uk/media-online/bi-award-customer-care.png?h=960&w=1280&la=en&hash=3A3BB25DED0CFF633556E5363A698F90)
Customer Care Award Winner- Vitality Nurses
The British Insurance Award
![European Contact Centre and Customer Service Awards 2020 logo](https://www.vitality.co.uk/media-online/presales/images/logos/european-contact-centre-and-customer-service-awards-2020-logo.png?h=406&w=1200&la=en&hash=37683F9B26FFC33E23872B65A43BFC01)
Gold Award, Responding in a Crisis - Supporting Customers
European Contact Centre & Customer Service
![Health Insurance Award Logo](https://www.vitality.co.uk/media-online/advisers/images/logos/awards/health-insurance-awards-best-individual-ip-final.png?h=960&w=1280&la=en&hash=740E4A196108939CC3FC7315CB19B547)
Best Individual Protection Provider
Health Insurance Awards
![Health Insurance Awards Logo](https://www.vitality.co.uk/media-online/advisers/images/logos/awards/health-insurance-awards-best-marketing-final.png?h=960&w=1280&la=en&hash=E6D600B547C66A4E4C1E1063845A70BB)
Best Marketing & Sales Support for Advisers
Health Insurance Awards
![Moneyfacts logo](https://www.vitality.co.uk/media-online/advisers/images/logos/awards/moneyfacts-2020-best-cic-provider.jpg?h=2217&w=2691&la=en&hash=4655F326B6FFBE8474C128B18CB71ED1)
Best Critical Illness Cover Provider
MoneyFacts Awards
![UK CX Awards logo](https://www.vitality.co.uk/media-online/advisers/images/logos/awards/uk-cx-awards.png?h=960&w=1280&la=en&hash=62BF319F36133D448FE27E842C32D241)
Overall Winners
UK Customer Experience Awards
![Group-Logos-2023-removebg-preview](https://www.vitality.co.uk/media-online/advisers/images/logos/awards/group-logos-2023/group-logos-2023-removebg-preview.png?h=430&w=500&la=en&hash=5616AFEAA5A8F9B112C25F644289EA3A)
Sixteen years of 5 Star ratings from Defaqto
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