Our members
We are dedicated to moving towards virtual delivery of care without compromising on quality. This will help towards reducing the emissions related with the healthcare services we provide.
What it means for our members
Our members get value from their insurance, all while improving their health. As part of Discovery Group, we are committed to incentivising one billion healthy activities a year by 2030. Protecting and restoring the environment, are key enablers to delivery of this ambition.
Find out more in our VitalityHealth Claims Insight report.
From being early pioneers of virtual GP consultations, we are now seeing the development of digital pathways enabling easier access to treatment:
- Vitality GP consultations have increased six-fold from 2019 to 2023*
- Talking therapies claims increased by 179% whilst in-patient mental health claims went down by 69%*
- 64% of Vitality claims are started online.*
*Vitality Health Claims Insight Report 2024
Driving positive behaviour change
Our personalised approach to prevention, helps our customers to tackle obesity, diabetes and smoking.
Physical activity
Vitality members took 992 billion steps and attended 274,000 parkruns in 2023 experiencing a 13% increase in physical activity
Nutrition
Through engagement with the Vitality Programme members experience a 20% improvement in their diet.
Smoking and obesity
Of members enrolled in Next-Best-Action pathways, 52% lost at least 4% of their body weight and 47% quit smoking
Our employees
We want to be a model employer in the UK. At Vitality we actively promote employee wellbeing and an inclusive working environment.
What it means for our people
Here are some examples of what all our employees have access to:
- Vitality's private medical insurance cover and our Vitality Programme
- Our Workplace Wellbeing programme which supports, physical, mental, financial and social wellbeing
- Our in-house coaches who deliver support services including weight management and mental wellbeing
- We have an employee volunteering programme to give our employees the opportunity to be a force for good in society.
Our commitment to Diversity and Inclusion
We know that an inclusive and diverse workforce is good for our employees, business and society.
That's why we've implemented initiatives to recruit, develop and advance women and minority groups at Vitality.
Our community
Vitality invests in national, local and community sports. Our goal is to inspire more people to take up physical activity and live healthier lives.
What it means for our communities
- As part of our sports sponsorship activity, we support charities and community groups that promote physical activity. These include parkrun and This Woman Runs. We also work closely with Women in Sport on initiatives to inspire women to move more.
- Our Community Active Fund provides employees with grants to help their communities become more active.
- Our Make It Happen fund empowers employees to get more active through support and funding.
- We support three local charities chosen by employees in the locations where we have UK Vitality offices.
- We donate to UNICEF to provide nutritious food for severely malnourished children and support research programmes in South Africa for overweight and obese children.
