Vitality sponsorships

young girl kicking football wearing a white shirt and pink shorts

We love sport and its power to inspire healthier lives

Our purpose is to make people healthier. That’s why we partner with a wide range of leading sports figures, teams and events, to inspire people to live more active and rewarding lives.

We believe in the power of sport and physical activity to help create a healthier, happier society.

Football

There’s nothing quite like the drama at a football match: those pre-match nerves, the roar of the crowd, that total adrenaline goal rush, the pure elation of a big win.

That’s why we’re thrilled to be the Official Partner of AFC Bournemouth and Stockport County FC. We’re also immensely proud to sponsor the AFC Bournemouth’s home, Vitality Stadium.

To inspire and reward our members, we offer the chance to win match tickets through our Vitality VIP member competition.

Cricket

We are the title partner of twenty over cricket in the UK, including internationals (women and men’s Vitality IT20s) – domestic women and men’s (Vitality Blast) and grassroots (Vitality T20 Women’s County Cup, Vitality Club T20 and U19 competitions). We are also the Official Wellness Partner of Test Matches and The Hundred.

We’re the Official Wellness Partner of the England and Wales Cricket Board and are honoured to count England internationals: Nat Sciver Brunt, Sophia Dunkley, Heather Knight, Joe Root and Jos Buttler as Vitality Ambassadors.

As well as giving our members the chance to watch England play in all formats of the game, our support of T20 cricket enables you to discover and enjoy a format that has revolutionised the game.

Netball

With at least one million women and girls playing the sport every week, our aim is to help inspire even more women across England to participate in netball. That’s why we’re the Official Wellness Partner of the England Netball team, the ‘Vitality Roses’, as well as the title sponsor of the Vitality Netball International Series.¹

We’re committed to the grassroots of the sport, too, so we also partner with England Netball’s Back To Netball programme, which is a fun and friendly re-introduction to the sport for women of all ages and levels of experience.

Running

We love running for the freedom and pleasure it brings – no matter your age, ability or distance.

It’s why we support the Vitality Westminster Mile and the Vitality London 10,000. We’re the headline sponsor of parkrun, one of the world's biggest free running event with over nine million registered.²

We are the headline sponsor of This Woman Runs, a running community focused on women.

Whether you’re new to the sport, a regular racer or just fancy trying a new fitness challenge, why not come along and get involved?

Women's sport

We’re particularly committed to developing and maintaining the long-term growth of women's sport.

We partner with women’s teams in top-flight football, cricket and netball - we’re the Official Wellness Partner of AFC Bournemouth Women, Stockport County Ladies FC, England Cricket, England Netball, as well as the women’s running community This Woman Runs.

We also support community-based initiatives – such as England Netball’s Back To Netball programme - and we’re always looking for new ways to lend our wholehearted backing to women’s sport.

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Local community partners

To inspire and coach people in the Bournemouth area, we’ve teamed up with AFC Bournemouth and its players to work with the Community Sports Trust, the club’s charitable arm. Focusing on four main themes - sports participation, health and wellbeing, education and sports inclusion – the Trust helps thousands of people in the Bournemouth area every year, with a wide variety of football and multi-sport sessions to kids and adults.

Hand holding a trophy that says Vitality on it

Vitality VIP

Vitality VIP are our member-only prize draws, offering chances to see all our sporting partners in action throughout the year. We give away tickets to football, cricket, netball and hockey matches. Our members can also win a wide range of money-can’t-buy experiences.