Award winning cover
with Vitality
Get 5 star Defaqto-rated insurance, save money and improve your health too.
Join over 1.7 million Vitality UK members
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What cover do you need?
Our award-winning cover can help you live a healthier, longer life.
Life insurance
Pays out to your loved ones if you die or become terminally ill
Looking for something else?
Explore more of our award-winning cover.
Serious illness cover
Get a payout if you’re diagnosed with a serious illness, like cancer.
Income Protection Cover
Get a monthly income if you get sick or injured and can’t work.
Business health insurance
Enjoy the benefits of private healthcare if you’re self-employed or have a small business.
Get rewarded with Vitality
Our health and life cover comes with great rewards that help you stay healthy. Because we want you to feel your best. You get:
- Tools to understand your health. So you can Identify risks early and get tips to improve.
- Discounts at top brands - like on a gym membership and fitness trackers - to help you get healthy.
- Rewards for staying active. Like monthly cinema tickets and weekly Caffè Nero drinks.
See why people rate us
There's lots of great reasons to choose Vitality:
Award-winning cover
Our health and life cover has over 10 years of 5 Star Defaqto ratings.
Peace of mind
We paid out for 99.7% of life cover claims in 2023*, so you know you can count on us when you need to.
Great value for money
Our members saved more than 25% of their health premiums through our rewards in 2022**
Experts at insurance
We’ve been at it for over 30 years. And we’re an industry leader when it comes to rewards-based insurance.
*Vitality Life Claims and Benefits report 2024
**Vitality Health Claims insight report 2022
Check out our other features and services
Staying healthy
See how our rewards can help you to live a healthy, happy life.
Claims and support
Get help managing your plain if you’re already a vitality member.
