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Life insurance for families

5 Star Defaqto rated cover to protect your nearest and dearest.

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Protect your family's financial security for the future

If you couldn't work, or you passed away, a life insurance payout would help your family's finances. They could use the money to pay off debts, like the rest of your mortgage.

Family life insurance isn't a standalone plan or product. It just refers to a life insurance plan.

How much life insurance do you and your family need?

Call us on 0330 678 3328 to speak to an expert adviser or get a quote.

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Do I need life insurance for my family? 

It's common for people to consider life insurance if:

  • You don’t have enough savings to cover your outgoings if you weren't earning
  • You're about to start a family or already have children
  • You couldn't pay for your child's school or university fees if you weren't earning.
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Why choose Vitality’s life insurance for your family?

  • A brand you can trust - We paid 99.7% of life cover claims in 2023 (Vitality Claims Report, 2024).
  • Affordable cover - Get discounted premiums when you add Optimiser to your plan. Plus, get active and you could keep your premiums lower.
  • Access to Vitality partner discounts and rewards - Add your children to your plan and get them discounts at top brands, like Garmin.
  • Add children to your plan - Add more children to your plan without further underwriting.
  • Vitality Plus members - one adult member can book a Vitality Healthcheck at no cost within the first year. Further health checks on the plan for £12.50 per member.
  • Free no-obligation advice - Our advisers offer free, expert advice.
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Better rewards with the Vitality Programme

At Vitality, it's not just insurance, get active and be rewarded.

By getting active each week, you can earn a maximum of 8 Vitality points per day and up to 40 Vitality points per week.

  • Kickstart your fitness journey and understand your health better with a Vitality Healthcheck.
  • Get active to earn discounts and rewards from our partners.
  • The healthier your efforts, the more points you earn, which contribute to your Vitality status: Bronze, Silver, Gold or Platinum.
  • Access the Vitality Programme for children at no extra cost with Child Serious Illness Cover.

Find out more about the Vitality Programme

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How much cover do I need?

Call us on 0330 678 3328 to speak to an adviser.

Call charge information

Calls to ‘03’ numbers cost no more than a national rate call to an 01 or 02 number, whether from a mobile or landline. If you get inclusive free calls to local rate numbers with your landline or mobile tariff, calls to ‘03’ numbers will be included.

Life insurance for families FAQs