How can Vitality help you live longer?
It's official. By helping you get active, our plans could add up to 5 years to your life.
It's a bold claim, but we've done our homework
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Over a seven year study, we tracked the physical activity of over 465,000 Vitality members
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We found Vitality members who went from an inactive lifestyle to an active one reduced their mortality risk by up to 57%
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The methodology we used for the study was peer reviewed by the London School of Economics (LSE).
Now let's break it down
Our insurance helps you get healthier
Vitality insurance plans not only protect you and your loved ones. Through the Vitality Programme our plans give you the tools to get active and build life-long healthy habits.
And reward you when you do.
And reward you when you do.
Getting active gives you more life
Data from our members has revealed that getting active can reduce your risk of death by up to 57%.
This is the same as extending your life expectancy by up to five years.
This is the same as extending your life expectancy by up to five years.
The good news doesn't stop there
- Our members who achieved the equivalent of 10,000 steps a day at least five times a week1 saw the biggest increase in their life expectancy
- Even members who got active one or two days a week, still saw an increase in life expectancy of over two years
- The results were shown to be true for a wide range of ages, from 30 to 70
So even small changes can make a big difference to your health, and it’s never too late to make a change.
1 Equal to at least 21 Vitality points a week, which can be earned through activities like everyday steps and heart-rate workouts.