itsu joins Vitality Programme
Vitality has today announced that leading Asian-inspired food brand itsu will join its Vitality Programme, as an official partner.
The partnership between itsu and Vitality brings together two likeminded organisations, focused on inspiring and empowering people to make healthier choices and live longer healthier lives.
As part of Vitality’s award-winning behaviour change Vitality Programme, members* will be able to access weekly and monthly discounts off itsu meals when they are active. The announcement follows an itsu summer offer which has been running for Vitality members since July.
The partnership also sees the launch of a Vitality’bowl by itsu in restaurants across the UK. The new bowl, available from 13 September to members and the public, provides a nutritious and healthy meal, packed with fresh veg, vitamins, wholegrains, seeds and chargrilled chicken. The fibre’ful rice-based dish is under 550 calories, contains a minimum of 18 itsu plant points, and over 30g of protein.
By encouraging healthier choices, the Vitality programme has been shown to improve the diet of members who engage with it by 20%. In addition to incentivising people to get active and earn the reward, the new partnership will support members to make a healthy food choice when out and about.
Food intake and activity levels are intrinsically linked, with Vitality members who engage with the Vitality Programme improving their diet by 20%** The new partnership will further support members to make a healthy food choice when out and about, in addition to incentivising them to get active and earn the reward.
Nick Read, Managing Director of the Vitality Programme said: “We are delighted to be announcing this new partnership with itsu today, a brand whose commitment to healthier living perfectly aligns with our own core purpose, to make people healthier and to enhance and protect lives.
“Last year our Vitality Programme helped many people live a healthier life, by rewarding our members with over £80million of unique benefits and discounts. With itsu, we believe we are bringing on a partner that will further incentivise positive behaviour change and make a difference to even more lives.”
Neil Miller, Chief Customer Office of itsu Restaurants, said: “We’re thrilled to announce this healthier friendship; initial numbers of Vitality members dining in our restaurants have been even healthier than expected. This Friday, after months of development, our delicious new collab Vitality’bowl goes live, which means all itsu customers can get involved. The partnership with Vitality has got off to a flying start and we’re excited for what the future holds.”
Nick Lipczynski, Managing Director, IHC: “As a broker with over 30 years of experience, I welcome this expansion to Vitality’s reward partners. I’ve always been an advocate of promoting healthy behaviour, and the Vitality Programme and reward model not only provides added value to my clients and colleagues but encourages them to make long-term choices that lead to healthier outcomes.”
The update is part of the regular evolution of the Vitality Programme, with more updates and partners to be announced in spring next year.
Ends
Notes to editors
*Vitality plans eligible for the itsu benefit:
- Any personal health insurance plan
- Any business health insurance plan Any corporate healthcare trust with Vitality Plus
- A VitalityLife product with Vitality Plus
** Vitality Health Review data 2022-2023. Diet refers to improvement in consumption of fruit and vegetables and reduction in consumption of fatty foods.