Vitality Announces Number of Enhancements Targeting Better Health in Launch Event
12 February 2025
Vitality Announces Number of Health Enhancements
Vitality has today announced several significant enhancements to its health insurance proposition, covering weight management and mental health.
Obesity, type-2 diabetes and mental health are all key health risks facing society and driving pressure on healthcare systems. One in four employees is classed as obese, and anxiety and depression rates have surged by 75% since 2014*. Vitality’s new announcements focus on responding to these factors, driving better health and further prevention support.
Enhanced weight management pathway
Vitality has announced that they will become the first health and life insurer to incorporate a medicated weight loss pathway** as part of a member’s insurance product, providing access to discounted weight loss medications including Wegovy and Mounjaro to members with a BMI of over 35 and a weight related health conditions.
Eligible Vitality members will be able to access weight loss medication alongside personalised lifestyle support and one-to-one coaching with a dietitian, with our partner Second Nature.
The enhancement builds on the success of its current weight loss programme that provides lifestyle support and one-to-one coaching, with 48% of enrolled members reaching their weight loss targets***.
Guided self-management for mental health
Vitality has also announced a new digital mental health pathway for all VitalityHealth members through a new app to provide support and exercises whenever a member needs it.
The new app, designed by psychologists, aims to complement the wider mental health provision, including Talking Therapies, provided by Vitality to its members. Powered by Wysa’s coaching platform, this support includes access to 150 evidence-based exercises for better mental health.
Members will be able to access the app, alongside all the other mental health support provided through Vitality, through Care Hub - the central location where members manage health claims and benefits - with members triaged or signposted to all options available.
Arun Thiyagarajan, CEO of VitalityHealth said: “As the world continues to go through tremendous change, we have challenged ourselves to look at how we respond to this, and our changing customers needs. Our launch directly responds to a number of pressing societal issues, namely mental health and obesity.
“Over the past year, the potential of weight-management medications has become more evident, and offering these to members can transform lives, and significantly reduce their risk of health complications linked to obesity. In combining access with our lifestyle support and one-to-one coaching, we are also committing to help our members manage their weight in a long-term sustainable way.
“Better health is what health insurance is all about, and all our announcements today, continue to put prevention and health support at the very centre of our products and services, further supporting our members to make positive changes to their health."
The announcements formed part of Vitality’s Launch event, announcing a number of exciting enhancements for VitalityLife, VitalityHealth and the Vitality Programme.
Notes to Editors
*10 years of Britain’s Healthiest Workplace: The changing face of the UK at work
**Based on their clinical risks, members will be offered either our Lifestyle or Medication-Assisted pathway.
***Vitality data 2021 to 2024
1. Eligibility criteria for weight loss pathway:
- Lifestyle pathway – BMI of 30 or more, or a BMI of 25 with type 2 diabetes.
- Medication assisted pathway – BMI of 35 or more AND at least one weight-related co-morbidity. Members will be required to have completed their health profile on the Vitality app.
2. Medication-assisted pathway - Members electing to join the Medication Assisted pathway can access medications Wegovy and Mounjaro through Second Nature’s dispensing partner Pharmalogic, for a discounted rate. They can also access it externally with a valid UK prescription. They will also benefit from 1:1 health coaching for a up to 12 months while on the medication.