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Vitality Appoints Sarah Kirby as Chief People Officer

20 February 2025

Vitality Appoints Sarah Kirby as Chief People Officer

Vitality has today announced the appointment of Sarah Kirby as Chief People Officer, replacing Judy Parfitt, who will retire at the end of June.  

Sarah will join Vitality on 1 March, overseeing all aspects of the People and Property function for Vitality, including human resources, talent management, employee communication and engagement, and management of property and facilities.  

Sarah brings with her extensive experience, having held the role of Group HR Chief Operations Officer at Zurich, previously having been Global Head of Group HR Strategy, Organisation Development, and Transformation. Additionally, Sarah, has held HR Director and other senior roles at HSBC and a number of other financial institutions.   

Neville Koopowitz, CEO at Vitality said: We are excited to welcome Sarah to our team. Our people are the heart of Vitality, a company committed to enhancing the health and wellbeing of our members every day. Sarah brings extensive experience and a strategic vision that will support our business and teams, further strengthening our unique culture of innovation, inclusivity, and collaboration.  

“Our current Chief People Officer, Judy Parfitt, will be retiring later this year. Judy’s dedication to Vitality and her impact on our people and culture are evident throughout the business. I would like to express my gratitude for her commitment and the significant contributions she has made to Vitality.”  

Sarah Kirby said: “I am thrilled to be joining Vitality, a brand I admire, with a powerful purpose, a commitment to sustainability and a strong reputation for innovation in health and wellbeing.  

“I look forward to joining such a talented team and driving a people strategy that supports growth and performance, alongside a thriving culture.” 

Judy has been at Vitality for eight years and has been instrumental in transforming and leading the Vitality People team. Judy will work alongside Sarah until June to ensure a smooth transition.  

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