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Vitality Launches Black Friday Deals

18 November 2024

Vitality shares its 2024 Pink Friday offers

As part of its annual Pink Friday campaign, running from 18 November - 1 December this year, Vitality has released a series of Black Friday offers for its members.  

The enhanced suite of offers adds to Vitality’s already extensive list of discounts and rewards, giving members access to enhanced deals with big brand names like Samsung, Garmin, Expedia, Waitrose and more. Furthermore, for the first time Vitality will now also be giving its members access to exclusive one-time offers from London Theatre Direct and Gymshark.  

The Vitality deals have been designed to boost members savings even more as they can be coupled with existing discounts and rewards, while incentivising them to get active and stay healthy this winter.  

Vitality’s ‘Pink Friday’* offers include:  

  • Mr and Mrs Smith: Save up to 50% on your next Mr & Mrs Smith stay with their nationwide offer. Plus, boost this further with your usual Vitality discount. Offer runs 26 November to 2 December 2024. Bookings must fall between 2 December 2024 to 30 June 2025. Maximum discount of £125 applies. Qualifying plans, terms and conditions apply. Mr & Mrs Smith offer terms and conditions also apply 
  • Garmin: Vitality members can enjoy an extra 10% off all Garmin devices. With the usual Vitality discount included, that can stack up to an incredible 50% off a Garmin device purchase.  
  • Samsung: Vitality members can enjoy an extra 5% off the Galaxy ring, as well as receive a free strap with any watch purchase they make. 
  • London Theatre Direct: £15 off tickets which can be used on top of any other Black Friday deals being offered by London Theatre Direct  (minimum spend of £100) 
  • Gymshark: Get up to 70% off all products with Gymshark’s nationwide Black Friday sale, plus Vitality members get an extra 20% to stack on top of sale items 

In addition to these special Pink Friday offers, this year Vitality members can also enter some exclusive chances to win prizes, including 1 of 4 x £500 Expedia travel vouchers, 1 of 50 x £100 Waitrose gift vouchers, and 1 of 25 x £60 voucher when members purchase a Mindful Chef box.  

Greg Levine, Chief Operations and Growth Officer at Vitality said: “Creating and sustaining a habit can be tough. Taking consistent steps to live a healthier life really does make a significant difference to ones long-term health.   

“This year’s Pink Friday deals gives us a proper “nudge” by offering some extra incentives to live a healthy balanced life, and act as just another way we look to support our members to make positive behavioural changes.” 

Earlier this year Vitality further proved the positive impact of physical activity on longevity, revealing that highly active members enjoy a life expectancy nearly five years longer than those who are less active.** 

Notes to editors  

*Terms and conditions apply to each partner and can be found on the Vitality Member Zone

**Vitality Health Claims Insights Report 2024 

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