Vitality updates how members self-report their health
Vitality has introduced a new Health Profile to help members better understand their overall health and the steps they can take to improve it.
The digital profile will replace Vitality’s current online Health Review and has been built with an entirely new architecture and using a streamlined set of health questions. Members will now only answer questions on their height, weight and waist measurements, whether they smoke and if they have any long-term health conditions, alongside questions on their current activity levels and mental wellbeing. The whole thing only takes a few minutes to complete.
These questions have been designed and reviewed by Vitality’s clinical, behavioural, and data-science experts. Once a member has set up their profile and completed the new streamlined health questionnaire, they can see their risk profile and the steps they can take to improve or maintain their overall health.
The Health Profile also employs a traffic light system to visually showcase which areas of a member’s health they could focus on changing to have the biggest positive impact. With the ability to click on these areas within the Health Profile, located in the Vitality App, members can understand their personal health risks in more detail and read advice on what they can do going forward. For instance, if an area is highlighted as green, they can read the best ways to maintain that element of their health, whereas if they are amber or red they will see advice on what can be done to improve this, and where applicable, guidance on where Vitality can help them.
Katie Tryon, Director of Health Strategy, Vitality said “By better understanding the numbers and choices impacting our health and wellbeing we can be in a far better position to understand the things we can do to positively impact it. Each of us is individual and by inputting into the Health Profile, we’re able to give each person recommendations and the changes that would be the most beneficial to their health. The updates we’ve made make it easier than ever before for our members to transform their health now and in the future."