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Active Rewards

Take your health to the next level with rewards from top brands when you get active

Grass with icons of coffee, cinema and food

Get moving. Get rewarded. 

Earn Active Rewards through tracking your activity and maintaining healthy habits, like daily walks or going to the gym.

When you track your activity, we’ll reward you with activity points. These points can be used to unlock rewards, like:

  • Weekly pick rewards – earn 12 activity points in a week and pick your weekly rewards in the Vitality UK app
  • Weekly play rewards – if you’re an eligible member, those same 12 activity points you earned will give you a chance to find and collect Stanleys in our app. Use the Stanleys you have collected to choose rewards every month
  • Earn more each month – get more back from these rewards. The more you move, the more you can save.

Let's take a look at our Active Rewards

Explore top brands and rewards you can enjoy when you get active

Pick a weekly reward

Earn activity points and choose the reward that works best for you, in our app, from Monday every week.

Available on all plans. Terms and conditions apply to each partner.

Play for extra rewards

If you have a Vitality Plus plan, you’ll get a chance to unlock and choose up to three monthly rewards when you play every week. Find and collect Stanley in our app every week and at least one reward will be yours.
Available on qualifying plans only. Minimum premiums, terms and conditions apply to each partner.

Save more every month

You can get even more back every month on these rewards when you keep moving. The more you move, the more you can save.

Available on Vitality Plus plans. Minimum premiums, terms and conditions apply to each partner.

So, how do Active Rewards work?

It's easy. Get started in a few simple steps.

Star users

Download our app

You’ll need the Vitality UK app to enjoy our Active Rewards. It’s available on Google Play and in the App Store

Apple Watch SE

Connect your tracker

Get one of our partner fitness trackers, or use your phones’ health app, and connect it to your Vitality account

Dial half activity

Get moving

Track your movement to earn activity points. Log into the Vitality UK app to make sure your points are up to date

Weekly rewards

Get rewarded

When you earn enough activity points you’ll be able to choose the rewards that work best for you

And how do you earn activity points?

Connect your phone or compatible fitness tracker and track your movement

Daily steps

The amount of points you’ll get will vary depending on your step count:

  • 7,000+ daily steps – 3 activity points
  • 10,000+ daily steps – 5 activity points
  • 12,500+ daily steps – 8 activity points

Visits to our partner gyms

You’ll get 5 activity points every time you visit one of our partner gyms – as well as up to 50% off a monthly membership:

Heart rate during a workout

You can earn 5 activity points for:

  • A 30-minute workout at 60% of your maximum heart rate

Or 8 activity points for:

  • A 30-minute workout at 70% of your maximum heart rate
  • A 1-hour workout at 60% of your maximum heart rate
Read our earning points guide

Active Rewards FAQs

Details correct as of April 2025.