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Active rewards

Get a monthly cinema ticket, on us

Choose a cinema ticket each month and more when you keep moving with Vitality insurance

Qualifying plans, minimum premiums, T&Cs apply

Audience in a cinema

More movie magic awaits

A trip to the cinema is the perfect way to unwind and lose yourself in a new world. Whatever you fancy, there’s something for everyone with this reward.

When you earn points for getting active, you can pick the Cinema reward in the Vitality UK app every week. And Vitality Plus members can keep moving to choose even more.

Depending on your plan, you’ll get to choose:

  • 50% off an ODEON or Vue cinema ticket every week, when you pick the Cinema reward
  • And Vitality Plus members can play to choose a cinema ticket on us, every month

How do I get the cinema reward?

It's easy. Get started in a few simple steps.

Your plan

Join Vitality

Buy a qualifying health or life insurance plan with us. Plans with Vitality Plus benefits can enjoy even more.

Dial activity

Get moving

Track your everyday steps, gym visits and workouts with us. Log in to the Vitality UK app regularly to make sure your points are synced

Weekly rewards

Get rewarded

Log into our app and pick Cinema as your reward, to enjoy every week

Dial Full activity

Play for more

Vitality Plus members can play and choose a cinema ticket, entirely on us, each month, when they keep moving

Time to choose your insurance plan

Select one of our qualifying insurance plans to be eligible for the Cinema reward

Health insurance

Get fast access to private healthcare with our award-winning health cover. From as little as £1.45 a day 1.

You can enjoy the weekly Cinema reward with any Health insurance plan or trust scheme, including Vitality at Work Business and Enterprise plans.

But to also enjoy the monthly Cinema reward you’ll need:

  • Personal health insurance
  • Business health insurance
  • Corporate health insurance or trust scheme with Vitality Plus benefits

Life insurance

Protect yourself and your loved ones with our award-winning life cover. From as little as £5 a month.

You can enjoy the weekly Cinema reward with any Life insurance plan.

But to also enjoy the monthly Cinema reward you’ll need a Life insurance plan with:

  • Optimiser
  • A minimum monthly premium of £45 for Single life plans, or £60 for Joint life plans
  • A monthly fee of £5.50 per adult to enjoy the rewards
1 Price is based on 35-year-old living in Peterborough, plan starting 01.02.2024, with Consultant Select hospital option, Full Medical Underwriting, plan excess of £250, and £500 Out-patient benefit. Includes Insurance Premium Tax
Grass with icons of coffee, cinema and food
Active Rewards

Get more for your healthy habits

Take your health to the next level with a wider range of rewards to choose from – all for staying healthy.

You’re able to choose rewards like weekly and monthly cinema tickets, when you track weekly steps, workouts and gym visits and earn activity points each week. Other rewards include food vouchers, cashback on healthy food and more.

But that’s not all, you could also:

  • Save over £2,000 every year2 – enjoy great savings from top brands and earn brilliant rewards for your healthy habits
  • Choose from more top brands than ever – explore new rewards that motivate you to move more, including a range of new brands
  • Live a healthier, longer life – up to five years longer actually, when you keep it up3
2 Annual saving based on a Vitality Plus member on Platinum status, and regular use of the weekly and monthly Active Rewards, and a range of other partner benefits. For Vitality Select members, their annual saving is over £1,000 a year and this is based on them being on Platinum status, picking Caffè Nero and itsu weekly, and using a range of other partner benefits
3 Based on members who move from 0 to 21+ activity points a week throughout their lifetime, applied to Standard UK mortality rates

Cinema FAQs

There's other rewards for you to enjoy

Details correct as of April 2025.