Get a monthly cinema ticket, on us
Choose a cinema ticket each month and more when you keep moving with Vitality insurance
Qualifying plans, minimum premiums, T&Cs apply

More movie magic awaits
A trip to the cinema is the perfect way to unwind and lose yourself in a new world. Whatever you fancy, there’s something for everyone with this reward.
When you earn points for getting active, you can pick the Cinema reward in the Vitality UK app every week. And Vitality Plus members can keep moving to choose even more.
Depending on your plan, you’ll get to choose:
- 50% off an ODEON or Vue cinema ticket every week, when you pick the Cinema reward
- And Vitality Plus members can play to choose a cinema ticket on us, every month
How do I get the cinema reward?
It's easy. Get started in a few simple steps.
Join Vitality
Buy a qualifying health or life insurance plan with us. Plans with Vitality Plus benefits can enjoy even more.
Get moving
Track your everyday steps, gym visits and workouts with us. Log in to the Vitality UK app regularly to make sure your points are synced
Get rewarded
Log into our app and pick Cinema as your reward, to enjoy every week
Play for more
Vitality Plus members can play and choose a cinema ticket, entirely on us, each month, when they keep moving
Time to choose your insurance plan
Select one of our qualifying insurance plans to be eligible for the Cinema reward
Health insurance
Get fast access to private healthcare with our award-winning health cover. From as little as £1.45 a day 1.
You can enjoy the weekly Cinema reward with any Health insurance plan or trust scheme, including Vitality at Work Business and Enterprise plans.
But to also enjoy the monthly Cinema reward you’ll need:
- Personal health insurance
- Business health insurance
- Corporate health insurance or trust scheme with Vitality Plus benefits
Life insurance
Protect yourself and your loved ones with our award-winning life cover. From as little as £5 a month.
You can enjoy the weekly Cinema reward with any Life insurance plan.
But to also enjoy the monthly Cinema reward you’ll need a Life insurance plan with:
- Optimiser
- A minimum monthly premium of £45 for Single life plans, or £60 for Joint life plans
- A monthly fee of £5.50 per adult to enjoy the rewards

Get more for your healthy habits
Take your health to the next level with a wider range of rewards to choose from – all for staying healthy.
You’re able to choose rewards like weekly and monthly cinema tickets, when you track weekly steps, workouts and gym visits and earn activity points each week. Other rewards include food vouchers, cashback on healthy food and more.
But that’s not all, you could also:
- Save over £2,000 every year2 – enjoy great savings from top brands and earn brilliant rewards for your healthy habits
- Choose from more top brands than ever – explore new rewards that motivate you to move more, including a range of new brands
- Live a healthier, longer life – up to five years longer actually, when you keep it up3
3 Based on members who move from 0 to 21+ activity points a week throughout their lifetime, applied to Standard UK mortality rates