Earn a discount on Specialized bikes, Turbo e-Bikes, and equipment
✓ Buy a qualifying insurance plan
✓ Enjoy 25% off selected full priced bikes or 15% off
selected Turbo e-Bikes, as well as discounts on equipment.
Terms and conditions apply
Get a health quote Get a life quote
Earn up to 25% off a new bike.
Make your next bike world-class. And save some money on it, too.
From professional mountain setups to easy riders, Specialized is one of the best-selling bike brands in the UK. No matter your age or skill level, you can find a bike to transform how you ride.
Buy a qualifying plan, you can then get 25% off a bike or 15% off a Turbo e-Bike. If you purchase equipment along with your new bike, you can take 25% off that as well. Or 15% off if you choose to buy later.
Discount is for use at Specialized.com. Terms and conditions and exclusions apply.
How does the Specialized discount work
-
Buy a qualifying Vitality insurance product
Choose a qualifying Vitality insurance plan.
-
Download our Member app
Download our Member app and complete your Health Profile.
-
Get your discount code
Head to Member Zone and follow the steps to get your unique discount code. You can redeem it on the Specialized website.
Why choose Specialized
"At Specialized, we are riders - that fact has guided our every decision since 1974. When quality tyres weren't around, we strove to make the best. When people wanted to ride cruisers in the dirt, we made the first production mountain bike. When roadies wanted to go faster, we doubled-down on carbon and built our own wind tunnel."
Specialized. Made for riders, by riders.
Bikes aren't just good for your health - they're also perfect for sustainable travel. When you cycle just one day a week instead of using the car, you can drastically cut your carbon footprint.
All bikes are delivered straight to your door. They're pre-built with only minimal assembly needed. Pick-up in store is not available.