Vitality suppliers
Do you want to be one of our Suppliers? Here you'll find all you need to know about what Vitality looks for in our suppliers and how to start that process.
Find out how to become a Vitality supplier
We offer a unique brand of health and life insurance. We’re part of Discovery Holdings. This is a worldwide group protecting over 42 million lives in 41 global markets. This includes Europe, the United States, Australia, South Africa, Canada and China. We have three UK sites: London, Bournemouth and Stockport, with over 4,000 staff.
There’s no other insurance provider quite like Vitality. We have a core purpose to make people healthier, to enhance and protect their lives. We put this into practice through our shared value business model. This is based on behavioural economics.
This enables you to take a more active role in your own physical and mental wellness. It encourages the development of healthy long-term habits.
Suppliers and Vitality
Strategic sourcing
Choosing the best possible suppliers. We also put commercially favourable contracts in place. These mitigate risk, secure value for money, and encourage innovation.
Supplier management
Managing contracts, performance, and key supplier relationships characterised by trust, quality and innovation.
Supplier risk management
Managing risk throughout the relationship lifecycle. This ensures supplier actions don’t inhibit our ability to serve our members.
What are we looking for in a supplier?
To support our vision of being the best insurer in the UK, we look for suppliers who can show:
Cultural fit
We pride ourselves in being positively different. This makes it vital that our business and yours work together.
Compliance
We have high ethical standards and are accountable to the FCA (Financial Conduct Authority).
Excellence
We aim to provide excellent service right through the supply chain. This is why we deliver the highest quality to our members.
Added value
Suppliers should identify and introduce process improvements. We also expect cost-effective sustainable solutions wherever possible.
Expertise & industry knowledge
Suppliers should be industry experts and provide us with advice and support.
Innovation and improvement
Suppliers should challenge our processes and look for a better way of working.
Responsible and positive
We expect our suppliers to act with integrity at all times.
Rewarding our suppliers
We like to reward our partners for the fantastic contributions they make to our success as a business. Each year we host an awards ceremony to celebrate those suppliers who have gone above and beyond in their engagements with us.
We use the opportunity to bring together our most strategic partners to share with them important information about our business to make them feel part of the wider Vitality family.
We held our awards event in February 2025, which included a Conference during the day for the first time. The feedback we have received has been tremendous and we look forward to running the event again in 2026.
See what our winners have to say:
"I am honoured to have received Account Manager of the Year from Vitality. I really enjoy working with the team, they have never put any limits on who we can talk to or what we can ask, and this in my opinion is key to building success outside of our area of focus (media). As partners Vitality are unique in how open they are and how much everyone involved wants the Business to succeed. It’s an amazing feeling to have my personal contribution recognised."
Danielle Meesschaert, Business Director at walk in media
"The Vitality Supplier Day and Awards Evening is a fantastic event and it was an incredible honour to be recognised as the Innovative Supplier of the Year! Over the past 18 months of partnership, the Idomoo platform has enabled Vitality to render batches of hundreds of thousands of personalised videos in under 24 hours. More recently, we've provided a solution to support the customer acquisition process by generating real-time personalised quote videos based on user input data. We're excited to continue to partner with Vitality and help them enhance their customer experience even more going forward, and especially looking forward to next year's Supplier Awards."
James Golledge at idomoo
"We are incredibly honoured to be recognised as the 'Best New Supplier of the Year' by Vitality. This award is a testament to the hard work and dedication of our team at BearingPoint. Our collaboration with Vitality has been a remarkable journey, and this recognition highlights the innovative solutions and exceptional service we strive to deliver. We look forward to continuing our partnership with Vitality, driving further growth and innovation in the years to come."
Alfred Obereder, Partner at BearingPoint
What a fantastic day at the Vitality Supplier Conference, followed by a spectacular Supplier Awards Ceremony. We were overwhelmed to have been nominated for multiple awards, achieving “Highly Commended” in the Most Innovative Supplier Category, but then absolutely blown away to take home the prestigious Supplier of the Year trophy at the end. It was a great way to celebrate our successful Quality Assurance & Test Transformation, achieved in partnership over the past few years.
Anthony White, Associate Vice President at Qualitest
Read the awards brochure
Check out the 2025 Suppliers and Partner Awards brochure for information about:
- Our inaugural Conference
- Awards categories
- Previous winners