Your rewards are going to the next level
From Monday 7 April 2025, your rewards are getting a boost, exclusively in the Vitality UK app
How it works
Keep moving to earn rewards from Monday every week in the Vitality UK app.
- Get moving
Earn 12 activity points each week for your everyday steps, gym visits and workouts. Do this by midnight every Sunday. - Pick your weekly rewards in the Vitality UK app
Each Monday, you’ll get to choose your own well-earned reward from our partners. - Play in the app for extra rewards every month
Collect Stanleys (our lovable dachshund) each week to unlock monthly rewards. - Enjoy your rewards
Choose your weekly and monthly rewards by Sunday of the same week you’ve earned them. All in the Vitality UK app
Say hello to new weekly and monthly rewards
Just tap in the Vitality UK app to get them
Pick your weekly rewards
Earn 12 activity points then just tap in the Vitality UK app to pick your weekly rewards from Monday each week. Pick between:
- A handcrafted drink from Caffè Nero and 25% off any freshly-made main meal from itsu
OR - NEW reward: 50% off a cinema ticket from ODEON or Vue
You'll need to pick your rewards and use them by Sunday of the same week.
Terms and conditions apply to each partner.
Find out more about changes to how you access your existing Caffè Nero and itsu rewards.
itsu
25% off a freshly-made meal. T&Cs apply.

Caffè Nero
A handcrafted drink on us. T&Cs apply.
ODEON or Vue
50% off a cinema ticket. T&Cs apply.

Play for monthly rewards
Keep moving to play every week, unlock and choose up to three monthly rewards from a new range of brands. You’ll get at least one reward a month if you play every week.
Choose up to three rewards from top brands:
- NEW rewards: Carluccio's, Merlin Attractions, Amazon
- Current favourites: itsu, ODEON/Vue or Northern Ireland cinemas, Rakuten TV
Rewards unlock from the last Monday of the month. You'll need to choose your rewards by Sunday of the same week and use them within 30 days.
Minimum premiums and terms and conditions apply to each partner.
itsu
A freshly-made meal on us. T&Cs apply.

Carluccio's
A meal from a range of Italian classics on us. T&Cs apply.

ODEON, Vue or Northern Ireland cinemas
A monthly cinema ticket on us. T&Cs apply.

Merlin Attractions
30% off up to four Online Advance tickets. T&Cs apply.

Rakuten TV
A monthly on-demand movie rental on us. T&Cs apply.

Amazon gift card
A monthly chance to choose a gift card. T&Cs apply.

Rewards summary
Rewards | Weekly | Monthly |
---|---|---|
Caffè Nero | ☑ a handcrafted drink on us | |
itsu | ☑ 25% off a freshly made meal | ☑ a meal on us |
Cinema | ☑ 50% off a cinema ticket | ☑ a ticket on us |
Rakuten TV | ☑ an on-demand movie rental on us | |
Carluccio's | ☑ a meal from a range of Italian classics on us | |
Merlin Attractions | ☑ 30% off up to four Online Advance tickets | |
Amazon gift card | ☑ gift card on us |
Things you need to know
Changes to some existing rewards
How to I collect Stanleys?
Play every week in the Vitality UK app and you’ll get one Stanley each week to get started. Tap on the bushes to try and find more Stanleys - you’ll get 3 turns each week.
The more Stanleys you collect, the more monthly rewards you can choose at the end of the month:
- A total of 4 Stanleys = 1 monthly reward
- A total of 8 Stanleys = 2 monthly rewards
- A total of 10 Stanleys = 3 monthly rewards
Stanleys won’t roll over to the next month.
When can I choose my monthly rewards?
You’ll be able to choose your monthly rewards from the last Monday of every month, provided you have played weekly and collected enough Stanleys during the month.
You’ll have until Sunday of the same week to choose your rewards.