Changes to rewards
From Monday, 7 April 2025, your rewards are getting a boost, exclusively in the Vitality UK app.
Some of your rewards are changing
Monday is the new Thursday
You've always earned activity points from Monday to Sunday.
From 7 April 2025:
- You'll get your rewards from Monday each week too, to make things simpler for you
- Regularly log into the Vitality UK app to make sure your activity points are up to date by Sunday, so you're ready for your rewards from Monday.
Caffè Nero reward
The same handcrafted drink reward from Caffè Nero, now with added flexibility to give you more choice, too.
From 7 April 2025, when you earn 12 activity points:
- First, pick your weekly Caffè Nero reward in the Vitality UK app from Monday each week
- Then, your voucher will appear in the Wallet section in the Caffè Nero app
- Use your reward by Sunday of the same week
When you pick this reward, you’ll be able to also enjoy:
- 25% off Caffè Nero food on one transaction during that week
- 50% off the Vitality Healthy Food menu anytime during the same week
As part of your weekly rewards options, you can choose from a handcrafted drink from Caffè Nero on us and 25% off any freshly-made main meal from itsu OR 50% off a cinema ticket at ODEON or Vue every week.
Terms and conditions apply.
itsu reward
Soon, you’ll be able to get your itsu rewards in the Vitality UK app at your convenience.
From 7 April, when you earn 12 activity points, you can:
- Pick 25% off any freshly-made itsu main meal from Monday each week*
AND - Play weekly to choose up to three monthly rewards, including an itsu meal on us - choose it from the last Monday of the month
How to redeem:
- Choose your rewards by Sunday of the same week you’ve unlocked them
- Scan the QR code saved in the Rewards tab of the Vitality UK app at any itsu restaurant to apply your discount
- Use your rewards before the expiry date shown on the voucher
*As part of your weekly rewards options, you can choose from a handcrafted drink from Caffè Nero on us and 25% off a freshly-made meal from itsu
OR 50% off a cinema ticket at ODEON or Vue every week.
Terms and conditions apply.
Cinema rewards
We’re bringing new ways for you to enjoy the big screen when you keep moving.
From 7 April 2025, when you earn 12 activity points a week, you can:
- Pick 50% off a cinema ticket at ODEON or Vue each week
AND - Play weekly to choose up to three monthly rewards, including a cinema ticket on us - choose it from the last Monday of the month
How to redeem:
- Choose your cinema tickets by Sunday of the same week you’ve unlocked it
- Use your rewards before the expiry date shown on the voucher in the Vitality UK app
- If you choose a monthly cinema ticket, the following will apply:
- If you cover child dependants on your plan; you, as the principal member, will receive cinema tickets for your children covered.
- If you also cover your partner alongside child dependants on your plan; both yourself and your partner will need to choose this reward to receive tickets for your children covered. Please note, your partner will need to choose their own monthly cinema ticket in their app.
- For VitalityLife plans taken out after 27 February 2023, a maximum of 4 cinema tickets per family per month will apply.
Terms and conditions apply.
Rakuten TV reward
Rakuten TV reward will be moving into your monthly rewards.
From 7 April 2025, when you earn 12 activity points, you can:
- Play weekly to choose up to three monthly rewards, including an on-demand movie rental on us – choose it from the last Monday of the month
- Choose your reward by Sunday of the same week
- Use it before the expiry date shown on the voucher in the Vitality UK app
Terms and conditions apply.